SEO in Media: The Era of “Clickability” is Ending. Time for Information Architecture and the Trust Economy
For years I have repeated: “indexing is a privilege, not a right,” and nothing has changed in this regard. What…
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How Google Indexing and Ranking Works: Information from Court Documents
In August 2025, a court in Washington issued a 230-page ruling in an antitrust case against Google. For some, this…
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The Perfect Tag in Media Services – How to Effectively Build Topical Authority in Google’s Eyes
Why Tags Are Crucial for SEO in Media Google has confirmed that it uses a Topical Authority (TA) assessment system…
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Content Clean UP in SEO – How to Effectively Organize Content on Your Website
A standard question I receive during consultations, mainly from SEO specialists, is whether to do content clean up. Indeed, there…
