How to optimize content for Featured Snippets?
What is a Featured Snippet? A Featured Snippet is a special box at the top of Google search results. It…
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What is keyword cannibalization?
Keyword cannibalization is a common SEO problem. It happens when two or more of your pages compete for the same…
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What is code minification (CSS,JS,HTML)?
Code minification removes unneeded characters from source code. It is also known as minimization. However, it does not change the…
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What is Web Accessibility (A11y)?
Web accessibility means designing websites for everyone. This includes people with disabilities. The goal is to remove barriers. Everyone should…
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What is Cosine Similarity?
Cosine similarity is a math-based metric. It measures how similar two documents are. In SEO, this means comparing a web…
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What is Content Audit?
A content audit is a systematic inventory and evaluation of all your content. This includes assets on your website and…
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What is an SEO Topic Cluster?
An SEO topic cluster organizes your content. You create many related pages. Then you link them to one central hub…
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What is MUM?
Google’s Multitask Unified Model (MUM) is a powerful AI. It aims to improve how the search engine understands information. Essentially,…
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What are vector embeddings?
At their core, vector embeddings are numerical versions of data. They are a way to translate complex information, like words,…
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What is BERT?
BERT stands for Bidirectional Encoder Representations from Transformers. It is a smart, neural network method for natural language processing (NLP)….
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What is topical authority?
Topical authority shows your expertise on a subject. Your website becomes a trusted, go-to resource. It is not about one…
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What Are Absolute and Relative URLs and How to Use Them for SEO?
Your website’s URL structure is a vital technical piece. The choice between absolute and relative URLs may seem small. However,…
