AI Mode Keeps 3 Out of 4 Users Inside Google’s Search Panel
A new usability study of Google’s AI Mode sheds light on how people behave when search results are dominated by…
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What is Search Intent?
Search intent is the “why” behind every online search. It is the single most important factor in modern SEO. Understanding…
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What are AI Overviews and How to Optimize Content?
Google AI Overviews are AI-generated answers that sit at the top of your search results. They provide a direct, complete…
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How to optimize content for Featured Snippets?
What is a Featured Snippet? A Featured Snippet is a special box at the top of Google search results. It…
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What is keyword cannibalization?
Keyword cannibalization is a common SEO problem. It happens when two or more of your pages compete for the same…
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What is Cosine Similarity?
Cosine similarity is a math-based metric. It measures how similar two documents are. In SEO, this means comparing a web…
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What is Content Audit?
A content audit is a systematic inventory and evaluation of all your content. This includes assets on your website and…
