What is a Static Site Generator?
A Static Site Generator is a tool that builds a website in advance. It takes your raw content, often written…
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What is a Content Delivery Network (CDN)?
A Content Delivery Network, or CDN, is a global network of servers. These servers work together to deliver your web…
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What is Cosine Similarity?
Cosine similarity is a math-based metric. It measures how similar two documents are. In SEO, this means comparing a web…
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What is Content Audit?
A content audit is a systematic inventory and evaluation of all your content. This includes assets on your website and…
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What is an SEO Topic Cluster?
An SEO topic cluster organizes your content. You create many related pages. Then you link them to one central hub…
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What is MUM?
Google’s Multitask Unified Model (MUM) is a powerful AI. It aims to improve how the search engine understands information. Essentially,…
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What are vector embeddings?
At their core, vector embeddings are numerical versions of data. They are a way to translate complex information, like words,…
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What is BERT?
BERT stands for Bidirectional Encoder Representations from Transformers. It is a smart, neural network method for natural language processing (NLP)….
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What is topical authority?
Topical authority shows your expertise on a subject. Your website becomes a trusted, go-to resource. It is not about one…
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What Are Absolute and Relative URLs and How to Use Them for SEO?
Your website’s URL structure is a vital technical piece. The choice between absolute and relative URLs may seem small. However,…
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What is E-E-A-T?
E-E-A-T is a key framework from Google. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Think of it as a…
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What is duplicate content?
Duplicate content means large blocks of text are the same. This can happen on one website or across many. It…
