Site Migrations
Specialized SEO service for planning and executing website migrations without losing rankings and traffic.
Website migrations are high-risk projects where one mistake can cost you months of traffic and revenue.
Most migrations result in significant ranking drops because critical SEO elements get overlooked.
We plan and execute migrations that protect your search visibility while achieving your business goals.
We Plan and Execute Safe Website Migrations
Website migration means moving your site to a new domain, platform, or structure.
Without proper planning, these changes confuse search engines and cause traffic losses that take months to recover.
We handle every technical detail to ensure your migration succeeds without damaging your search visibility.
Traffic Loss After Migration
What it is: Most website migrations result in 20-50% traffic drops. Some sites completely disappear from Google because search engines can’t find the new pages or understand the changes.
What we do: We plan every migration detail before making changes. Our monitoring catches issues in real-time during and after launch, allowing immediate fixes that prevent permanent traffic loss.
Broken Redirects and Lost Pages
What it is: Incorrect redirects send users and search engines to wrong pages or error messages. Important URLs get forgotten, breaking links from other websites and losing accumulated SEO value.
What we do: We map every URL on your current site and create a complete redirect plan. All redirects are tested before launch to ensure nothing breaks and no page gets left behind.
Technical Issues After Launch
What it is: New platforms or structures often create indexing problems, crawling errors, or broken technical SEO elements that weren’t tested properly before going live.
What we do: We perform complete technical audits before and after migration. Any issues discovered get fixed immediately, preventing long-term damage to your search performance.
Ready to Migrate Without Losing Traffic?
Enterprise Experience, Personal Attention
Our experts have managed SEO for websites with millions of monthly users. We’ve navigated every type of challenge, from technical crises to strategic pivots.
This isn’t theoretical advice—it’s battle-tested knowledge from managing Poland’s most demanding SEO projects.
How It Works
Step 1: Pre-Migration Audit
We analyze your current website, documenting every URL, technical element, and performance metric. This creates a complete picture of what needs to be preserved during migration.
Step 2: Migration Strategy
We create a detailed plan with complete URL mapping, technical preservation checklist, and risk mitigation measures tailored to your specific migration type.
Step 3: Staging and Testing
Your new site is built and tested in a staging environment. All redirects, technical elements, and content are verified before anything goes live.
Step 4: Migration Execution
Launch happens during low-traffic periods following a precise protocol. Real-time monitoring catches and fixes any issues immediately.
Step 5: Post-Migration Monitoring
Intensive monitoring continues for 3-6 months, tracking rankings, traffic, and indexing to ensure long-term success and catch any delayed issues.
Step 6: Documentation and Handoff
You receive complete documentation of all changes, technical guides, and training for your team to maintain SEO performance.
Site Migrations: Protect Your Traffic During Major Changes
Why Website Migrations Are Risky
Website migrations are necessary for business growth, but they’re also one of the most dangerous SEO activities you can undertake.
Research shows that over 60% of website migrations result in measurable traffic loss. Many sites lose 30-40% of their organic traffic in the months following migration. Some never fully recover.
The problem isn’t the migration itself—it’s how it’s executed. Search engines have already indexed your current website, understanding its structure, content, and authority. A migration changes everything simultaneously. URLs change, content moves, technical infrastructure shifts.
What typically goes wrong:
Search engines can’t find your new pages because redirects are missing or incorrect.
Important pages get accidentally blocked from indexing through robots.txt or meta tags.
Technical SEO elements like canonical tags, hreflang, or structured data break during platform changes.
Site speed degrades on the new platform, hurting rankings even when everything else works correctly.
Internal linking structure changes, diluting the SEO value that took years to build.
One mistake during migration can erase months or years of SEO work. Recovery isn’t quick—it often takes 6-12 months to regain lost traffic, if it happens at all.
Professional Migration Planning
Successful migrations don’t happen accidentally. They require detailed planning that addresses every element affecting search visibility.
We start every migration with a comprehensive audit of your current website. This audit captures everything that needs to be preserved:
URL inventory – Every indexed page is documented with its current traffic, rankings, and backlinks.
Technical elements – All SEO configurations, from canonical tags to structured data, are recorded.
Traffic patterns – We identify which pages drive the most value so they receive priority during migration.
Risk assessment – Potential problems specific to your migration type are identified before they become real issues.
Based on this audit, we create a detailed migration strategy. This isn’t a generic checklist—it’s a custom plan for your specific situation. The strategy covers:
URL mapping – Every old URL gets matched to its new location with the correct redirect type.
Technical preservation – Critical SEO elements are configured correctly on the new platform before launch.
Testing protocol – Staged testing ensures nothing breaks when the migration goes live.
Rollback plan – If something goes wrong, we can reverse changes quickly to minimize damage.
This planning phase takes time, but it’s what separates successful migrations from disasters.
Migration Execution
Planning is worthless without proper execution. Our migration process ensures every detail gets implemented correctly.
Pre-migration preparation:
We set up the new site on a staging environment where everything can be tested without affecting your live website. All redirects are implemented and tested. Technical SEO elements are configured and verified. Content is migrated and checked for completeness.
This testing phase catches problems before they impact real users or search engines. Broken redirects get fixed. Missing pages get added. Technical errors get resolved.
Launch day protocol:
Migrations don’t happen randomly. We schedule launches during low-traffic periods to minimize user impact. The launch follows a specific sequence:
Redirects go live first, ensuring every old URL immediately points to the correct new location.
DNS changes happen next, directing traffic to the new site.
Search engines are notified through Google Search Console and Bing Webmaster Tools.
Real-time monitoring begins immediately, watching for any unexpected issues.
We don’t just launch and hope for the best. Someone monitors the migration continuously during the critical first hours, ready to fix issues instantly.
Immediate verification:
Within the first hour after launch, we verify:
All redirects work correctly and point to the right pages.
The new site loads properly for users in different locations.
Search engines can access and crawl the new site.
No critical pages show errors or become inaccessible.
Core tracking and analytics continue working.
This immediate verification catches problems when they’re easiest to fix—before search engines have time to index errors or users encounter broken pages repeatedly.
Post-Migration Monitoring
The days and weeks after migration are critical. This is when most issues emerge and when quick response prevents minor issues from becoming major traffic losses.
First 48 hours:
We monitor crawl errors, indexing status, and traffic patterns constantly. Search engines begin exploring the new site structure. Any confusion or concerns show up quickly in crawling data.
Common issues we catch immediately:
Redirect chains or loops that slow down crawling.
Pages accidentally blocked from indexing.
Broken internal links that weren’t caught in testing.
Server performance issues under real traffic loads.
These issues get fixed within hours, not days or weeks.
First month:
Detailed monitoring continues as search engines fully re-index your site. We track:
Rankings – Monitoring positions for key terms to catch any unexpected drops.
Traffic – Comparing post-migration traffic to pre-migration baselines.
Indexing – Ensuring all important pages get re-indexed on the new structure.
User behavior – Checking bounce rates and engagement to verify the new site performs well.
Some ranking fluctuation is normal during migrations as search engines adjust to changes. We distinguish between expected temporary shifts and real problems requiring intervention.
Ongoing support:
Our monitoring doesn’t stop after the first month. We continue tracking your site’s performance for 3-6 months post-migration, the period when delayed issues sometimes emerge.
You receive regular reports showing exactly how the migration affected your traffic, rankings, and visibility. If issues appear, we address them immediately as part of the migration service.
Different Migration Types
Not all migrations carry the same risks. The approach varies based on what’s changing:
Domain migrations are among the riskiest. Your entire site moves to a new domain, requiring perfect redirects and clear signals to search engines that authority should transfer. We handle domain changes with extra verification layers, ensuring no traffic gets lost in the transition.
Platform migrations mean rebuilding your site on new technology. Moving from WordPress to Shopify, or from custom code to a CMS, changes everything about how your site works. We ensure SEO elements survive the technology change and often improve technical performance in the process.
HTTPS migrations are technically simple but still require careful execution. Every URL changes from HTTP to HTTPS. Redirects must work flawlessly, and all internal links need updating. We’ve executed hundreds of HTTPS migrations without traffic loss.
Site redesigns that change URL structure require careful URL mapping and often mean rebuilding internal linking. We preserve SEO value while enabling the design improvements you need.
Website mergers combine multiple sites into one, requiring careful decisions about which content to keep, how to handle duplicate pages, and how to consolidate authority. We’ve merged sites with millions of pages without losing traffic.
International expansions add language or country versions, requiring proper hreflang implementation and careful handling of duplicate content across regions. We ensure each market gets proper visibility without confusing search engines.
Each migration type requires a specialized approach. We’ve handled all of them successfully, multiple times.
Protecting Your Investment
Your website represents years of work and significant financial investment. A migration shouldn’t put that investment at risk.
Detailed reporting:
You receive comprehensive reports before, during, and after migration showing exactly what changed and how it affected performance. No surprises, no guesswork—just clear data about your site’s health.
Real-time access:
Our monitoring dashboards give you live visibility into crawl errors, indexing status, and traffic patterns. You can check your migration’s progress anytime without waiting for reports.
Performance guarantee:
We commit to maintaining your organic traffic through the migration. If our work causes significant traffic loss, we fix it at no additional cost. This guarantee lasts for six months post-migration.
Complete documentation:
Your team receives full documentation of all changes made during migration. Future developers will understand exactly how your site is configured and why, preventing accidental damage during updates.
This level of support and transparency ensures migrations succeed without putting your business at risk.
The Cost of Poor Migration
Website migrations done without proper SEO planning destroy value:
Immediate traffic loss means fewer customers finding your business. A 30% traffic drop doesn’t just mean 30% fewer visitors—it often means 30% less revenue for months.
Recovery takes time even with expert help. Traffic lost during a bad migration can take 6-12 months to regain. That’s a year of lost opportunity because the migration wasn’t done right initially.
Competitive disadvantage grows while you recover. Competitors capture the traffic and customers you lost, building their own authority while you struggle to return to pre-migration levels.
Lost rankings don’t always return even with perfect recovery efforts. Occasionally the damage is permanent, especially if important backlinks break or high-authority pages disappear.
The cost of professional migration planning is minimal compared to the cost of recovering from migration disasters. Investing in proper execution protects years of SEO work and prevents revenue loss that far exceeds the migration cost.
Plan your migration with SEO specialists who’ve done this successfully hundreds of times. Don’t risk your traffic on trial and error.
Ready to Migrate Without Losing Traffic?
FAQ SECTION
What Types of Website Migrations Do You Handle?
We handle all types of website migrations that affect SEO:
Domain migrations – Moving your entire website to a new domain name while preserving all rankings and authority.
Platform migrations – Switching from one CMS or technology to another, like WordPress to Shopify, Magento to custom solutions, or any other platform change.
HTTPS migrations – Converting your site from HTTP to secure HTTPS protocol with proper redirects and configuration.
Site redesigns – Implementing new designs that change URL structure, navigation, or site architecture.
Website mergers – Combining multiple websites into one, consolidating content and preserving SEO value from all sources.
International expansions – Adding new language or country versions with proper hreflang implementation and market-specific optimization.
Subdomain to subfolder migrations – Moving content between different URL structures for better SEO performance.
Each migration type requires specific expertise and careful planning. We’ve successfully executed all of these migration types multiple times, protecting traffic and rankings throughout the process.
How Long Does a Website Migration Take?
Planning phase: 2-4 weeks
– Complete audit of current site
– URL mapping and redirect planning
– Technical SEO element inventory
– Risk assessment and strategy creation
Implementation phase: 2-6 weeks
– Setting up staging environment
– Building new site structure
– Implementing redirects
– Testing all elements before launch
Launch: 1-2 days
– Scheduled migration execution
– Real-time monitoring
– Immediate issue resolution
Post-migration monitoring: 3-6 months
– Daily monitoring for first month
– Weekly monitoring for following months
– Ongoing optimization and fixes
Typical timelines by project size:
– Small sites (under 100 pages): 4-6 weeks total Medium sites (100-1,000 pages): 6-10 weeks total Large sites (1,000-10,000 pages): 10-16 weeks – total Enterprise sites (10,000+ pages): 16+ weeks total
We provide an exact timeline after auditing your specific website. Rushing a migration increases risk significantly, so we prioritize doing it right over doing it fast.